The beliefs that you hold, whether deliberately chosen or indoctrinated, create a model for interpreting and structuring reality. This model is sometimes called a personal reality paradigm. In Avatar, we usually just call it your viewpoint.
If you want to take a very broad look at consciousness, you will discover that it consists of viewpoint and some attendant ability to reason (meaning to observe, integrate, predict and act).
One of the remarkable things that you discover in Avatar is that as you change your viewpoint, the attendant ability to reason changes as well.
Viewpoint determines how you see the world and how you see yourself. Not liking something is a viewpoint.