The Story of Stuff – A Challenge to American Consumerism

Saturday, December 8th, 2007

As the holiday shopping season kicks into high gear, do consumers ever wonder what happens to their stuff from holidays past? “The Story of Stuff”, a new short film released today online, takes viewers on a provocative tour of our consumer – driven culture – from resource extraction to iPod incineration – exposing the real costs of this use-it and lose-it approach to stuff.

Last year Americans spent $456.2 billion during the holiday season, and this year sales are predicted to rise 4 percent to $474.5 billion. “The Story of Stuff” reveals that holiday consumption is not a seasonal phenomenon, rather an American maxim that has devastating consequences for our environment, third-world nations, working class Americans, personal health and even the general state of happiness in America.