My work is to help people think. My clients write books, create innovative solutions, develop brilliant breakthroughs, and endeavor to make the world a better place.
During the last twenty years of working with business leaders to build their personal reputations, and to enhance the profile of their organizations, I created a system for developing intellectual property – ideas.
Not long ago a number of my clients turned the tables on me and suggested I take a little of my own medicine and organize my methodology. I eventually distilled my process down to eleven essential steps. I wrote a draft outline and circulated it among many of my clients, asking if it captured what they had found valuable. With their comments and further refinement, that system is what you now hold in your hands. I call it the Endleofon (END-leo-fahn), an old English word for “eleven.”