We are all unique in every sense of the word. We are unique in our looks, our likes and dislikes, and definitely in our ways of thinking and behavior. It is this very difference in our personal characteristics which can make interaction with others both so much fun - and quite challenging at the same time.

As a person chooses to take more time towards better understanding themselves as to why they think the way they think, feel the way they feel, and do what they do, something quite amazing happens… One finds that just as this information is applicable to better understanding oneself; it can also be effectively used to better understand others.

As the holiday shopping season kicks into high gear, do consumers ever wonder what happens to their stuff from holidays past? “The Story of Stuff”, a new short film released today online, takes viewers on a provocative tour of our consumer - driven culture - from resource extraction to iPod incineration - exposing the real costs of this use-it and lose-it approach to stuff.

Last year Americans spent $456.2 billion during the holiday season, and this year sales are predicted to rise 4 percent to $474.5 billion. “The Story of Stuff” reveals that holiday consumption is not a seasonal phenomenon, rather an American maxim that has devastating consequences for our environment, third-world nations, working class Americans, personal health and even the general state of happiness in America.