People have been thinking for thousands of years. Why do we suddenly need a book to tell us how to think?

People have been running, too, for thousands of years. But if you want to be in the Olympics, it’s generally a good idea to get a coach.

Most of us can think really well about one or two parts of a problem at any given moment. The challenge is that most problems are more complicated than that, and what might seem like a good solution at first can end up spawning all kinds of other problems we didn’t expect. Brilliant thinking is meant to take our good thinking abilities and use them to completely think through really complex problems — so we can come up with creations and solutions that we’ll be happy about not only today but five years from now.

My work is to help people think. My clients write books, create innovative solutions, develop brilliant breakthroughs, and endeavor to make the world a better place.

During the last twenty years of working with business leaders to build their personal reputations, and to enhance the profile of their organizations, I created a system for developing intellectual property – ideas.

Not long ago a number of my clients turned the tables on me and suggested I take a little of my own medicine and organize my methodology. I eventually distilled my process down to eleven essential steps. I wrote a draft outline and circulated it among many of my clients, asking if it captured what they had found valuable. With their comments and further refinement, that system is what you now hold in your hands. I call it the Endleofon (END-leo-fahn), an old English word for “eleven.”

“Whoever wants to reach a distant goal must take small steps.” – Saul Bellow

While it’s important, when scaling back, to try to eliminate non-essential expenses as much as possible, you can’t change everything all at once. And even if you tried, you’d be less likely to be successful – drastic changes don’t stick as well as small ones do.

So start small when you start changing your financial habits. Want to save money? Cut back on eating out a bit – if you currently eat out 5 times a week, for example, try doing it only 2-3 times and save the difference. That’s a great way to start.

We all have those friends that we love to hate. You know the ones I’m talking about – the friends that Lady Luck always seems to shine upon. They can do no wrong, and they have a great career, a great family, and a great life in general. Happiness just seems attracted to them like a magnet.

Have you ever considered that happiness doesn’t just seem attracted to these people – that maybe happiness really is attracted to them like a magnet? That’s the theory behind the law of attraction. With the right outlook, manifesting happiness is fairly easy!