Ideas, including good ones, come naturally to human beings. As Robert Tucker said: “Anyone who has ever taken a shower has had a good idea.” But good ideas are only the starting point for innovation.

No less an authority than Joseph Schumpeter put it this way: “to carry any improvement into effect is a task entirely different from the inventing of it, and a task, moreover, requiring entirely different kinds of aptitudes.” In other words, it takes work to turn good ideas into something helpful and profitable.

Get Ideas from Everywhere
Human beings naturally have good ideas. They’ll share them with you if you let them. But if you shoot down or ridicule every new idea you hear, people will stop sharing ideas with you.

When what you are creating is being generated unconsciously rather than consciously, it always looks as if you have little or no control. When your internal map of reality is operating outside of your awareness, the results it creates seem as if they come from outside of you, and it often seems as if you have little control over what is happening.

Feeling helpless
Such people often feel as if they are trapped in a box, with no escape. The box could be an uncomfortable situation they feel trapped in, like an unhappy relationship or an unfulfilling job. It could be a way of responding emotionally, such as always withdrawing, always getting angry, or being anxious or depressed. It could be a lack of prosperity, or continuing to create one bad relationship after another. Or, it could be a negative health situation.