Studies show that at least 85% or more of the world’s people suffer from some degree of lacking self-esteem. Although one might think that such challenges are only characteristic of the poor, uneducated, or lower socio-economic members of society, people from all walks of life can suffer situational or more widespread challenges with their levels of self-esteem.

Many very successful business people lack self-esteem in some areas of their lives. Perhaps they feel socially challenged or they have difficulty establishing close or intimate relationships. Perhaps they experience low self-esteem with regard to their physical appearance or their health. Perhaps they are not having any fun in their lives, maybe devoting too much attention to their work. Many “successful” people are driven to succeed.

I have a confession: When I go to a bookstore, I like hanging out in the self-help section. I don’t know if it’s because I think I’ll find a book that will solve all my problems, or if seeing all the books on problems I don’t have makes me feel better about myself. But whatever it is, I keep going back.

On recent visits, I’ve noticed a trend: The market has been glutted by books promising the secrets to happiness. That might not seem new (isn’t happiness the point of the entire section?), but these aren’t touchy-feely self-help titles - they’re books by scientific researchers, who claim to offer prescriptions based on rigorous empirical research. It’s all part of the “positive psychology” movement that has spilled out of academic journals and into best-selling books, popular magazine articles, and even school curricula.