The word subliminal means below the perception of the conscious mind. Subliminal messages can be presented as visual, audio, or in the form of electromagnetic waves. The ultimate goal of any subliminal message is to manipulate a person by altering their perceptions to produce a change in thinking patterns resulting in modified behavior.
Some people may choose to modify their own behavior with self-help tapes which use subliminal messages to change negative behaviors or thinking patterns. On the other hand, subliminal messages can be used by others to alter a person’s behavior through a type of mind control. This may seem harmless enough, however, in the wrong hands these techniques can be used to control more than just purchasing choices.
Types of Subliminal Messages
One type of visual subliminal message consists of images with a logo, word, symbol or action depicted within it that eludes conscious perception. Another type of visual subliminal message contains stimuli repeatedly flashed across a screen at fractions of a second which is too fast for the brain to consciously perceive.